About Virtue Diamonds

I'm so glad you're here! 

My name is Kim and as the Founder, Owner, Diamond Sourcer and all things in-between at Virtue Diamonds, my only goal is to make your luxury jewelry wishes come true, for THOUSANDS less than traditional box store prices.  By working with me to source your dream diamond or gem stone, you can have higher quality jewelry and much bigger stones for a fraction of the price!  I cut out all the middle men and source directly from the wholesalers saving you at least 75%, or even more!

Most jewelry stores are the same, and their processes and procedures can be both confusing and tiring. 

You walk into the shop, a salesperson approaches, and before long you're standing under bright lights looking at a case full of pieces with price tags that seem almost impossible to justify. You might leave with something beautiful, but you also might leave wondering whether you got a fair deal, and whether the person who helped you was actually on your side.

Virtue Diamonds exists because that experience doesn't have to be the standard when it comes to jewelry shopping.

A Different Way to Buy Fine Jewelry

I built Virtue Diamonds around a simple idea that buying a diamond or a custom piece of jewelry should feel personal, transparent, and genuinely exciting. It shouldn’t be intimidating. It also shouldn't be transactional, and it definitely shouldn’t be something you have to recover from.

Traditional retail jewelry stores mark up their diamonds anywhere from 100 to 200 percent to cover their overhead, their display cases, and their commissioned sales staff. I source directly from trusted wholesale partners, which means I can pass those savings directly to you. Clients routinely save thousands of dollars on the same quality stone they would find at a retail chain.

There are no hidden markups, no commissions, and no games. My sourcing fee is a flat $400, and it covers everything from our initial conversation through quality inspection and insured delivery to your door.

The Name Means Something

The name Virtue Diamonds wasn't chosen casually. Virtue reflects the values that every part of this business is built on: honesty, integrity, and genuinely doing right by the people I work with. In an industry where transparency is often in short supply, those values aren't just aspirational. They're operational. They show up in how I price things, how I communicate, and how I treat every person who reaches out.

A Family Operation, Through and Through

Virtue Diamonds is not a warehouse or a faceless online storefront. It's me, Kim, working personally with every client from the first message to the final piece. It's my husband, who packages every single order with the same care we'd want for our own family. When your jewelry arrives at your door, it was handled by people who genuinely wanted it to be perfect for you.

That's not something you'll find at a big box jewelry retailer, and it's something I never take for granted.

What Clients Say

"Kim was amazing to work with. She explained the process in designing my dream ring. Once I decided what I wanted it was only a few weeks and my ring was done. I was beyond happy with it."

— Barbara S.

"The entire process was a breeze. Kim was so incredibly easy to work with and I couldn't be happier with my ring. I would highly recommend this company to anyone and everyone." 

— Carly G.

"She is my jewelry designer for life!" 

— Andrea L.

Ready to Get Started?

Whether you have a clear vision or just a feeling you're looking for, I'd love to help you figure out the rest. Reach out and let's start a conversation.

Book a Consultation | Browse Our Collections | Learn About Kim

I am excited to work with you and make your diamond jewelry dream a reality, FOR LESS!